Buyer’s Guide: Webfont pricing tiers explained

When licensing a webfont in EOT/WOFF formats, web licensing is based on the traffic the website it will be used for generates, or in other words, the website’s average pageviews per month. If you’re not sure whether or not you have a webfont in your cart, read our “Buyer’s Guide: Am I buying a webfont?” post to learn more about buying webfonts.


Once you have a webfont in your cart, you’ll notice that you won’t be entering the number of users you need to license (that’s generally for desktop licensing), but instead you’ll be choosing from three different pricing tiers: Personal, Business, or Professional.

A common question we get is: “My company’s website doesn’t generate more than 500,000 pageviews per month. Do I still have to purchase the Business tier or can I purchase the Personal tier?”

The answer is: choose the tier that best suits your needs based on the pageviews per month listed. These names — Personal, Business, and Professional — are just the tier names and do not refer to what type of website you will be using the fonts for. For example, if you’re a small business whose website traffic does not exceed 500,000 pageviews per month yet, choose the “Personal” tier.

If you need to license your webfonts for more than 50 million pageviews per month, please contact our Sales & Support team and we’ll get you set up with the licensing you need.

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