Typographic Horrors: Impostrophes!!!

Happy Halloween! The final installment in our series, read if you dare:

A horrible feeling settled into her stomach as she read the article spelling out her impending doom. She didn’t know if she was being quoted or possessed. She felt dumb. Nothing was right and she worried it never would be again. 

A common typographic error of the modern era of which nary a designer is completely immune. Oftentimes, software guesses wrong and will turn your apostrophes into quotes or vice versa. Anticipate the problem and fix in proofreading. Bloggers should pay special attention and use html quotes or Macintosh keyboard shortcuts if necessary.

Graphic set in Sunrise Till Sunset Buried Deep International by Comicraft


  1. Nei Crawford
    Posted October 31, 2012 at 6:05 AM | Permalink

    Which brings to mind a howler in The Guardian: a headline set in 96pt Helvetica medium contained the date 1992 abbreviated to ’92; unfortunately, whoever set it must have been using Word – which automatically assumes that if a word space precedes a single quote, it must be an open quote, not an apostrophe.

  2. Fitoschido
    Posted October 31, 2012 at 7:52 AM | Permalink

    I’m glad that most Linux keyboard layouts also include shortcuts for typing proper quotation marks, approppiate for any language.

    People should pay more attention to the correct use of quotation marks and primes—for example, WordPress automatically puts a prime instead of a closing quotation mark if it has been typed after a number, which is wrong in most situations.

  3. Posted October 30, 2013 at 3:56 PM | Permalink

    so many commercials on TV have the quote marks and apostrophes all out whack. Some are very large on the screen and obvious. I think the designers simply don’t know the rules for basic typesetting/punctuation.

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