Great type in print, web & mobile: the 360° approach

Crafting a well-branded message takes great design, and great design takes great typography.

When webfonts began to receive broad support at the tail end of the past decade, a new internet appeared with it. Given the ability to specify font families on the web, designers embraced their new medium and began to work layouts from the typography out, rather than from the bounds of an arbitrary rectangle inward.

From the first release of Web FontFonts, FontShop has delivered a consistent experience with type optimized for screen readability with faces that also get great results in print. That same level of sophistication is now available for mobile apps.

Customers choose what feels right.

Giving consumers a familiar experience, one that they’ll return to, is best accomplished by making use of familiar elements, like a continuous visual vocabulary, palette, voice, and tone. Consistent typography is one of the best ways to unobtrusively remind the customer that it’s you with whom they choose to deal. When deploying across multiple media, choosing similar faces can be a challenge, but when one starts with mobile fonts, it need not be.

Print, type’s first love.

Working in print, the level of typographic control and comfort inherent in a fixed media size is one of most fulfilling aspects of the process. Handling print media is a physical, literal experience. It seems that nothing has yet rivaled print’s ability to at once disarm and stimulate original thought. All of the faces offered in both mobile & web formats originated as print designs, and offer the level of sophistication that typographers have learned to expect from great print faces.

Mobile FontFonts let you use the same face across platforms

With mobile fonts, we’ve given designers the ability to work across media and create a consistent experience whether online, in print, or in-app. Visit to see a selection of mobile font packages in faces that can also be licensed for web and print as well.

Wondering how to talk to your app developer about mobile fonts?

Sending them the Mobile FontFont use page is a good start. From there they can download sample code, get a few pointers from our app developers (the same ones who designed the FontBook app), and even test a full-featured mobile font.

The example faces used in this post are FF Duper and FF Clifford. FF Duper Mobile, FF Duper Web, FF Duper Pro; FF Clifford Mobile, FF Clifford Web, FF Clifford Pro

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